The World Cup is still two years away and here’s a small but symbolic example of why people are worried the organisation will be a disaster (in addition to the delays in stadium construction, the turmoil at the CBF and the woefully insufficient airports and infrastructure.)
It’s a good idea done poorly, from the clunky graphics, to the unclear layout, to the dodgy English.
Brazil’s Tourism Ministry has a reported annual budget of 180 million reais (around $100 million) to spend on enticing visitors to come to Brazil.
Would it really be that difficult to hire a native English speaker to do the translations? Or do they really think Fortaleza has a “lively night and Brasilia has a “unique sky?”
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February 23, 2012 at 10:07 am
Marcelo Soares
Those descriptions suggest they should also have hired a native Portuguese speaker to prepare the presentations of the cities.
February 23, 2012 at 10:09 am
andrewdownie
Is the Portuguese poor, too?
February 23, 2012 at 11:48 am
pernmabucogypsy
That is a pretty poor effort it has to be said. Heads should roll.