The World Cup is still two years away and here’s a small but symbolic example of why people are worried the organisation will be a disaster (in addition to the delays in stadium construction, the turmoil at the CBF and the woefully insufficient airports and infrastructure.)

This is the brand new online guide to the 12 host cities, created by Brazil’s tourist agency Embratur.

It’s a good idea done poorly, from the clunky graphics, to the unclear layout, to the dodgy English.

Brazil’s Tourism Ministry has a reported annual budget of 180 million reais (around $100 million) to spend on enticing visitors to come to Brazil.

Would it really be that difficult to hire a native English speaker to do the translations? Or do they really think Fortaleza has a “lively night and Brasilia has a “unique sky?”

Advertisements