That subject is politics and the reason is simple: Who gets elected president in Brazil doesn’t matter that much and for that reason Brazilian politics is rarely interesting to outsiders.
Brazil is the world’s seventh biggest economy but it is relatively unimportant when it comes to geo-political matters. No one in Beijing or Washington or Berlin believes their world will change – much less THE world – if Aecio beats Dilma or vice versa. Brazil is more important than outsiders think, but less important that Brazilians want to believe.
There are a lot more journalists and wannabes in Brazil now than there were 12 years ago and that means there is a lot more coverage and a lot more bias.
In addition, elections can be interesting because of the personalities involved and this ballot provoked an unusual amount of interest because of Eduardo Campos’ tragic death, the rise and fall of Marina Silva, and the last-minute comeback by Aecio Neves.
But like most of the elections this century, it doesn’t really matter who wins because both candidates have remarkably similar policies. They both promise continuity, albeit with very different styles. (This BBC guide explains how little difference there really is between the two parties.)
The economy will keep stuttering along – faster if Aecio wins, slower if Dilma does – and inequality will continue to fall – faster if Dilma wins, slower if Aecio does. Public security is largely a state issue, and the big changes necessary in education have to come at state and municipal level. Neither candidate can hope to end endemic corruption and although foreign policy might change slightly who really cares?
The key issues facing Brazil – a modernisation of the justice, health and education systems, along with lower taxes, less corruption, a much-needed reduction in violence and a massive increase in infrastructure spending – are the same ones as one or even two generations ago.
Those changes are not going to happen under the current dysfunctional system in which 28 parties in Congress force laborious negotiations on every little issue.
What Brazil needs is a bold overhaul of its political system and more public participation.
And there’s nothing that a new president can do about that.