Yes, it will be great for a month and the people who come here will have a fantastic time.
But when they leave, Brazilians will be left with the bill, the shocking lack of a legacy infrastructure, and a tragic feeling, especially if the home side wins, that everything in their country is hunky dory.
The next question is often, Why do think it will be great when you have all these criticisms?
I found the perfect answer to that question last week at the World Cup draw. Every morning at breakfast dozens of colourful little birds flew around the hotel’s outdoor dining room. A colleague said he saw a family of meerkats nearby.
Brazil can be a hugely enchanting country and Brazilians have an undeniable charm. Sitting down to breakfast and seeing wildlife up close is an unforgettable experience for a visitor.
Fans come for the football and seeing the World Cup in the game’s spiritual home will be a dream come true for many.
Put that together with friendly natives, beaches, sunshine, music and one month-long party atmosphere, and that’s more than enough to send a visitor home enraptured with their South American stay.
I’ve no doubt those will be the memories most people will take away with them.