ronaldo-nazario, from 9nineRonaldo woke up in UK today on his first full day in what promises to be a year-long business sabbatical at advertising firm WPP.

One of three men organizing the 2014 World Cup and June’s Confederations Cup warm up competition, he leaves at an inopportune time.

Stadiums are late, infrastructure isn’t being built fast enough and the budget is rising.

“Our problem is cultural. We leave everything to the last minute,” the former Real Madrid and Inter Milan striker told O Globo last week. “We’ve had since 2007 to get organized.”

And yet they haven’t. Why Ronaldo, who is one of those charged with making sure the tournament runs smoothly, is taking leave of his position right now makes no sense to me.

FIFA says he is an unpaid volunteer and that he will be returning to Brazil whenever his presence is needed at events.

The fact is, however, it is one more sign of Brazil’s lack of seriousness.

If you assume a position organising a major tournament like the World Cup, you should devote yourself to the task, not do it when it suits you.

Ronaldo’s departure on the eve of the Confederations Cup, with stadiums still not ready four months past the initial deadline, and public transportation projects so far behind schedule they probably won’t happen before June 2014, sends a clear signal to the world.

The signal is that Brazil isn’t taking this seriously.