When I first came to Brazil I was shocked at how many people wore football shirts. Everybody wore them, young and old, male and female, and they wore them everywhere.
It wasn’t unusual to see people in nightclubs or restaurants wearing the colours of Flamengo, Corinthians, Palmeiras and dozens of others. I thought it was weird (and still do).
If one thing has changed over the last decade it is that you no longer see people wearing just local shirts. Nowadays, for every Botafogo shirt there’s a Chelsea one, for every Cruzeiro a Barcelona, and for every Gremio a Liverpool.
Turned off by the corruption and mismanagement endemic in their domestic game and with the exotic attractions of Europe available on demand via TV, the internet and video games, many Brazilians – especially youngsters – are taking a greater interest in foreign football.
“Little by little, the big European clubs are silently ‘invading’ the hearts and minds of Brazilian football lovers, especially the young, who are seduced by competitions that are much more attractive than those we are used to seeing in Brazil,” said Fernando Ferreira, the director of Pluri, a sports consultancy firm. “The phenomenon of Brazilians supporting one team in Brazil and another abroad is more and more common.”
One is that Brazilian football is expensive and still a bit of a mess (even though it is slowly getting better). Another is that more Brazilians have more money to spend, as I’ve written about a thousand times. And third, the world is smaller and more people have more access to European football, via TV, the internet, social media and video games.
Brazilian clubs are trying to internationalise. But the truth is their fans have already taken that step.