In December I spent a week in Sao Paulo and Rio de Janeiro interviewing players, directors, economists, marketing experts and media personalities for a Time magazine article.
The piece, written by my colleague Bobby Ghosh, came out yesterday to much consternation, thanks largely to a misleading headline that declared Neymar The Next Pele. (See more on that controversy here.)
Here’s five interesting things that never made it into the piece:
– Botafogo have someone standing at the same of the pitch with team shirts to give to players who are going to be interviewed. At the end of the game or at half time the players have either swapped their shirts or taken them off because they are sweating and club officials realized sponsors logos weren’t appearing when they were being grilled on TV. The officials now make sure the players are suitably attired.
– Brazilian clubs exaggerate the number of fans they have, or at least what constitutes a fan. Flamengo and Corinthians claim they have more than 30 million fans each and yet neither averages a crowd above 30,000. Only around 350,000 Brazilian fans are registered with their club’s socio-torcedor scheme, the closest thing Brazilians clubs have to season tickets. Clubs and sponsors have started a push to get more adherents through a deal that gives them discounts with major retailers such as SKY TV, Pepsi, Netshoes and Brahma. The target is to get 3.5 million fans signed as socio-torcedores.
– Corinthians increased their revenue from 55 million reais in 2003 to 290 million reais in 2011 but marketing director Luis Paulo Rosenberg still believes the club has only scratched the surface of what is possible. “I am not saying we do everything right,” he told us. “But we stopped doing everything wrong and that was enough to multiply revenues by five or six.”
– Santos have more fans in Sao Paulo than in Santos, according to Stochos, a sports consultancy. Their numbers show that 19.5 % of Santos fans live in the Baixada Santista, while 37.6 % live in the state capital. The number of young people who support Santos has increased greatly over the last few years, thanks largely, Stochos believes, due to the influence of Neymar.
– Deco was lucky that he was late for his scheduled interview at the foundation for disadvantaged kids he set up in his home town of Indaiatuba. By turning up half an hour late he didn’t have to face me in the under 12-s four-a-side match. (Each team was allowed one over-age player). The former Barcelona and Chelsea midfielder would doubtlessly have struggled to contain my box-to-box running and overall stranglehold on midfield.