Here’s a nice little idea to encourage people to go to football matches, courtesy of the the Museu de Futebol, already one of the best places to visit in São Paulo.
Present your match ticket from any Paulista stadium at the door and get entry for only 2 reais. (Normal entry fee is 6 reais.) One game days, tickets will be sold for 4 reais.
The museum is also making it easier to visit on game days. The museum is built into the Pacaembu stadium, home to Corinthians and where Santos and Palmeiras also play regularly.
It is now going to open up until two hours before kick-off on game days.
The museum is fantastic and well worth a visit, even if it does lack content in English.