The ball to be used in the 2014 World Cup is to be named Brazuca, a playfully slang word for native Brazilians, FIFA and official sponsor adidas announced on Sunday.

Brazuca got 70 percent of the more than 1 million votes cast in an online contest to choose the name, adidas said.

The name, which adidas said summed up the irreverence of the host nation, won out over Carnavalesca, a word describing someone who plans or participates in the country’s raucous carnival celebrations and Bossa Nova, a reference to the famous samba-jazz music genre popularised in Rio de Janeiro in the late 1950s and 1960s

“I’m delighted that Brazilian football fans have had the opportunity to play their part in deciding the name of one of the event’s most important symbols,” said FIFA Secretary General Jérôme Valcke.

“I’m sure that the Brazuca ball will go down in history together with other iconic FIFA World Cup balls, such as the Tango in Argentina in 1978 and the Azteca in Mexico in 1986.”

The name was revealed today during TV Globo’s Esporte Espectacular programme.