Sex sells.

My piece on the controversial Gisele Bundchen lingerie campaign is top of the Time’s most read list today.

I’d like to think that’s because of my sparkling writing and astute analysis. But I think it’s probably because it is about Gisele Bundchen in lingerie.

I can only imagine how popular it would be if I included videos of the three ads in my story, featuring the Gaucha goddess pouting away in her bra and panties.

You can find them here.

Here’s the first one for your delectation.