I’ve worked for Time magazine for more than a decade and I think this video is genius.

I passed it on to a few colleagues in New York with a little trepidation, wondering whether they’d share my sense of humour. Luckily they did. One editor responde with an enthusiastic: “fekking brilliant!”

One of the ironies is that there really is a Time for Kids, a special supplement for schools that comes out periodically.

I’ve been having trouble getting the video to work, so if it doesn’t run then click on this link.

Vodpod videos no longer available.