Monocle published my latest piece about the World Cup logo today.
Opposition to the logo – and the less than democratic way it was chosen – has mounted since President Lula unveiled it two months ago in South Africa. (See more in my Financial Times piece of July 22.)
I quite liked it when it came out, although I thought it a bit simple, as I said in this post back when it was revealed.
But wth his designers eye, Leite pointed out how the design was poorly done and out of proportion.
“All symbols obey a creation of a concept,” he told me. “We analyse the event, the company, the business and we build a concept to express that visually. The second thing is the quality, it is very childish.”
“You just need to look at the basketball one to see a symbol that is well drawn,” he said. “Comparing the two, you can see what is a good design and a bad design. The World Cup one has no identity.”
The Copa2014 web site has launched a competition to find an alternative but no one should hold their breath. Just like London, which created a horrific logo for the 2012 games, local organisers won’t back down.
Love it or hate it, we better get used to the World Cup logo.