I wrote a post a few weeks ago about working with Sky News and how they were one of several British TV channels in Brazil working on stories ahead of the Copenhagen summit.

The producer sent me this link to their first spot, which was a broad piece about Brazil’s growing economy.

It’s always hard working with TV because you have so little control over the end product. No matter how much you try and direct visiting producers and reporters towards the real issues, so much of what ends up on screen is about the images they shoot.

Having said that, Sky did a nice job of summing up Brazil’s moment. The piece is very broad but that’s understandable given it was for an audience of Brits who don’t know much about the country. The crew had decades of experience and you can see that in the three-and-a-half minute piece, which covers all the bases without falling too much into stereotypes.