kitkatIn a country where almost everything is maddeningly expensive, one of the highlights of traveling is the stop at Duty Free on the way home.

In Brazil that means Dufry, the company with the contract to sell duty free items at Brazil’s airports.

I’ve long suspected that Dufry are ripping people off, much like Itau, whom I wrote about here last year.

My suspicions were aroused a couple of years ago. I forgot my headphones when heading to the US and bought a pair in duty free at Guarulhos airport. A day or so later I spotted the same pair in a store in Florida for almost half the price.

When I came back to Brazil I asked Dufry for an interview but their press officer said it wasn’t the right time to talk. A few weeks later his boss was in Folha boasting about how the firm was thinking of opening stores on Brazil’s land borders.

I came back to Brazil again this week and found one more example of how Dufry are ripping off unsuspecting customers.

A bag of 25 two-finger Kit Kats was on sale at the Dufry shop for 54 reais. That works out to be 1.08 reais per finger. It seemed expensive so when I got back to Sao Paulo I checked out the prices.

I picked up a four-finger Kit Kat at a pharmacy in Sao Paulo yesterday for 3.50 reais, or 0.875 reais per finger. Much cheaper than in Dufry’s duty free shop.

Remember the whole point of a duty free shop is that the items they sell are tax free and so should be cheaper than in regular stores.

It’s hard to look at Dufry and see a company that is willfully ripping off its customers.

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