In Brazil that means Dufry, the company with the contract to sell duty free items at Brazil’s airports.
I’ve long suspected that Dufry are ripping people off, much like Itau, whom I wrote about here last year.
My suspicions were aroused a couple of years ago. I forgot my headphones when heading to the US and bought a pair in duty free at Guarulhos airport. A day or so later I spotted the same pair in a store in Florida for almost half the price.
When I came back to Brazil I asked Dufry for an interview but their press officer said it wasn’t the right time to talk. A few weeks later his boss was in Folha boasting about how the firm was thinking of opening stores on Brazil’s land borders.
I came back to Brazil again this week and found one more example of how Dufry are ripping off unsuspecting customers.
A bag of 25 two-finger Kit Kats was on sale at the Dufry shop for 54 reais. That works out to be 1.08 reais per finger. It seemed expensive so when I got back to Sao Paulo I checked out the prices.
I picked up a four-finger Kit Kat at a pharmacy in Sao Paulo yesterday for 3.50 reais, or 0.875 reais per finger. Much cheaper than in Dufry’s duty free shop.
Remember the whole point of a duty free shop is that the items they sell are tax free and so should be cheaper than in regular stores.
It’s hard to look at Dufry and see a company that is willfully ripping off its customers.