The Tolypeutes tricinctus has a blue shell and is indigenous to the Caatinga scrub region of northeastern Brazil. The small mammal is one of the dozens of endangered species that live in Brazil.
Brazilians will now be invited to name the animal – which has its own home page here - and have been given three names to choose from.
According to FIFA’s official announcement, they are, “Amijubi – a representation of friendliness and joy – and two names which link to the ecological message, Fuleco and Zuzeco.”
The World Cup mascot, like the naming of the ball, has been going on for more than 40 years. World Cup Willie was the mascot in England in 1966, Gaucho was the mascot in Argentina in 1978 and Naranjito was used in Spain in 1982.